BY VICTORIA KATHER
Kylie Jenner has moved from the Victoria’s Secret runway to the world of luxury fashion campaigns. Just days after making her Victoria’s Secret Fashion Show debut in a Fantasy Bra valued at $50 million, Jenner stars in Wild Horses, a new campaign film for Stella McCartney, directed by Gia Coppola.
Photo: Getty Images
The film introduces McCartney’s new Appaloosa bag and explores the relationship between humans, animals and nature, reflecting the designer’s longstanding commitment to animal welfare and alternatives to animal-derived materials.
The contrast between the two appearances is notable. While Victoria’s Secret is known for its high-glamour runway productions, Wild Horses takes a more cinematic approach, placing Jenner alongside a horse in a campaign that connects fashion with animal protection.
The casting also highlights Jenner’s position within the fashion industry. Known for building Kylie Cosmetics into a major beauty business, she has established a presence across beauty, fashion and entertainment. Her recent appearances demonstrate how brands continue to work with high-profile figures whose influence extends beyond traditional modelling.
Kylie Jenner in the new short film for Stella McCartney.
For Stella McCartney, Jenner brings considerable cultural visibility to a campaign built around the designer’s established environmental and animal-welfare principles. For Jenner, the project adds another high-profile fashion collaboration to a portfolio that spans beauty, luxury and entertainment.
As fashion brands increasingly use films, celebrity partnerships and cultural storytelling to communicate their identities, Wild Horses offers another example of how those worlds intersect. The campaign brings together a globally recognised celebrity, a filmmaker with a distinctive visual style and a designer whose brand has long positioned animal welfare at the centre of its identity.