Snapchat Study Finds Luxury Desire Is Built in Small Moments
A new Snapchat study finds that 78% of luxury consumers still aspire to luxury, but 65% believe it has lost exclusivity. The findings reveal how craftsmanship, heritage and everyday digital interactions shape consumer desire.
Longevity Is Becoming Luxury Hospitality’s Next Category
Oakmond Marbella’s €260 million longevity resort reflects a growing shift in luxury hospitality, where medical care, preventive health and personalised wellness are becoming part of the guest experience.
Louis Vuitton Appoints Hector Muelas to Newly Created Creative Role
Louis Vuitton appoints former Tiffany & Co. creative chief Hector Muelas to a newly created role overseeing global brand storytelling, campaigns and creative communications.
Kylie Jenner Stars in Stella McCartney’s New Campaign After Victoria’s Secret Debut
Kylie Jenner stars in Stella McCartney’s Wild Horses campaign, just days after her Victoria’s Secret Fashion Show debut, bringing together two very different visions of luxury.